woom

Founded in 2013, woom, a high-end children's bicycle brand originating from Austria, is tailored specifically for children, accompanying them through every stage of their cycling journey. Adhering to a "child-centered" design philosophy, woom integrates children's body shape, strength development, and exploration methods into its product design, making cycling easier, safer, and more fun. With its excellent quality, the brand has earned the trust of over 2 million families worldwide, is widely recognized in the European and American markets, and has won multiple international design awards. It officially entered the Chinese market in 2025.